As TODAY celebrates its 75th anniversary, TODAY Archive It revisits legendary interviews, the stories that touched us, and other iconic moments from our 75 years on the air. These are the segments that shape TODAY and create a lasting legacy. Today, we see Barbara Walters gain first-hand experience working at the famous Playboy Club in an episode that aired on December 31, 1962.
Barbara Walters was a pioneering journalist throughout her decades-long career. One of his most notable pieces appeared on TODAY on December 31, 1962; she donned the classic Playboy Bunny costume and, after learning what was involved, worked a shift at the legendary New York City nightclub and talked to a few Bunnies.
From the Rabbits’ chief, Miss Joan Howard, she learned that anyone between the ages of 18 and 24, “young, beautiful (and) funny,” could become a Rabbit.
They would then attend a two-week course to learn their roles in the club, including not being able to date club members. Then it was Walters’ turn to learn the ropes.
“We’re going to bunny school,” he said as he began his training.
She wore what she called “a very tight satin swimsuit and a black leotard,” as well as very large shoes (“This is the hardest on the feet,” she said), a cotton tail, a flashlight, and a pen that hung on her costume to take orders.
How Did Barbara Walters Feel in Her Uniform?
As Walters, who died in 2022 at the age of 93, put on the uniform and put on her ears, she asked if most of the girls were “embarrassed” when they first put on the costume.
“Not really,” the woman helping him replied. “I would say one in 143 people might be embarrassed.”
“I think I’m two out of 143,” Walters said. “I feel ridiculous.”
Barbara Walters Learned the Rabbit Rules
Walters explained how Bunnies should learn the rules in the 35-page Bunny manual, how to arrange the tray and what garnishes and glasses to accompany each drink. The rabbits also had to take a test and follow the stated rules (no chewing gum, looking unkempt or being late) or risk being fined. They had to refrain from dating clients or drinking before or during work, which could result in dismissal.
After the test, experienced presenters worked with the trainees. In this case, Walters fought a movement called Bunny Dip; More experienced servers showed him the proper way to deliver drinks to customers. Walters then tried the move himself.
“This looks like a ballet move,” he said.
How Barbara Walters Actually Did It As a Rabbit
Walters then seized his moment on the field.
“I felt pretty awkward, but at least I didn’t spill anything on the customers,” he said.
Walters passed, but he had no plans to pursue a career delivering cocktails, although TODAY host Hugh Downs praised his work as the segment ended.
“You’re making such a cute bunny,” she told him.