The best fall fashion deals are officially here and can arrive on your doorstep in two days or less.
Amazon’s Prime Big Deal Days started today now until October 7th. It’s full of incredible discounts on celebrity-approved fashion picks. Whether you’re shopping for yourself or buying early gifts before the holiday season; Find discounted clothing, shoes, jewelry and more.
Go ahead to shop some of the best deals, but don’t delay; things have a way of flying off the shelves. (And while you’re shopping, don’t miss our guide to the best beauty items on sale!)
Countless celebs from Selena Gomez to Taylor Swift have stepped out at Free People, and October Prime Day is the perfect time to style new fall knits like this stylish sweater.
Bethenny Frankel loves this toned-down style so much that she told her TikTok followers she’s “getting every shade of it.”
“The craziest dress ever,” she praised of the “sculpted” one-piece.
Paige DeSorbo called this sweater “perfection” on Amazon Live and said it comes in three colors. It is a perfect transition layer to welcome cold weather.
Hailey Bieber has been wearing this brand for years, and this particular style is one she’s nailed a few times. Jasmine Tookes and Emily Ratajkowski are also fans of Heaven Mayhem’s earrings.
Oprah and Kris Jenner are fans of Cozy Earth, as are our editors. Take advantage of 20% off pajamas, joggers and more, plus up to 25% off bundles when gifting or keeping.
“It’s super, super soft. Like you could sleep in it,” Paige DeSorbo said on Amazon Live recently about the style, which is now under $15. “You need them in more than one color.”
Hailey Bieber stepped out in Los Angeles earlier this year wearing the popular jeans that every It girl in Brooklyn has.
While the model often wears hard-to-find vintage Levi’s 501s, this pair is shoppable and heavily discounted for Prime Big Deal Days.
Bethenny Frankel and I love these easy-to-wear, easy-on-the-wallet sneakers that come in a rainbow of colors. How cute is this pink option?
Madison LeCroy raved about this perfectly soft tee on Amazon Live, saying it “offers a knock-off version of Skims,” before adding: “Super thick. I actually really like it.”
Made from stretchy blend fabric, the short-sleeve top comes in two dozen colors, is available in sizes 3XS-4XL, and isn’t too short, according to reviews.
Katie Holmes stepped out in New York wearing these water-resistant boots last month. The A-lister paired them with jeans and a sweater, but the classic knee-length style can also pair perfectly with skirts or dresses.
These yoga pants definitely have the “Housewives” stamp of approval. They “matched up really well,” Kyle Richards said on Amazon Live last year [and] Make your butt look nice.
“RHOA” alum Kandi Burruss also showed Gym People some love on Amazon Live earlier this year, calling the brand’s on-sale Jogger Pants her “favorite workout comfy pant.”
“The best strapless bra in the world?” That’s according to Bethenny Frankel, who said last year that she was “so comfortable” with TikTok that she’d been “waiting for it my whole life.”
Select colors are now up to 29% off.
I don’t mean to be nosy, but it looks like Hanky Panky has made Jennifer Aniston’s go-to panties.
The A-lister revealed to Sandra Bullock during an Interview conversation in 2020 that she wears “Hanky Panky underwear, if we want to be really specific.”
Stars like DeSorbo also regularly name-check Pretty Garden, a popular Amazon brand. We couldn’t help but notice this adorable coat, perfect for the transitional months. This is a steal right now!
Katie Holmes was spotted in Los Angeles earlier this year wearing wide-leg jeans, a pretty white blouse, and sweet square-toe shoes. Prepare to see the skyline everywhere this fall.
We love these pink-accented Nikes that are 20% off; but it’s also available in white with silver accents if you prefer something more neutral. The legacy brand’s shoes are worn by countless celebrities, including Kaia Gerber, Adele, Mia Goth and Dakota Johnson. This pair also gets high marks from shoppers.
Stars love Jenny Bird jewelry; It has been spotted on Kendall Jenner, Alix Earle, and Jennifer Lawrence, to name a few. The brand doesn’t offer discounts often, so it’s a great time to stock up on these statement earrings that make even a T-shirt look more put together.
Kyle Richards included this classic tennis bracelet in one of her Lives, saying: “It looks so real… like diamonds.” Swarovski is also indispensable for the red carpet.
Is it fit for a duchess? Meghan Markle wore these clogs on her Netflix show With Love, Meghan and even posted a photo of herself wearing them on her brand As Ever’s social media account.
Stars love their 501s; Kendall Jenner, Rihanna and Pamela Anderson are just a few fans of this jersey, which is currently up to 60% off.
Kyle Richards loves these luxurious-looking pajamas and once said on air that they are one of her “favorite things.”
“We love these; I have them in every color,” she added at the time.
With the ’90s revival insideWhy don’t you get into some Calvins? This perfect straight leg style has a hip-casual look that will forever remain timeless. It comes in three washes, including a stylish black.
(Countless stars wear the brand, but we’ll always remember Kate Moss’ iconic campaign.)
Katie Holmes wore a silver metallic version of these Mary Janes on a walk in New York City in 2024, pairing them with a sheer, pale green lace blouse and straight-leg jeans for an effortless, off-duty look.
Available in sizes 5-13 in a surprising range of colors, the flats feature a square toe and adjustable buckle closure.
Among Oprah’s “Favorite Things”? These slippers offer “comfort in a box” to your nearest and dearest.
Katie Holmes was also seen wearing these chic cage-style mules, as was Mindy Kaling.
The stellar style features a sculpted heel that measures just over 1.5 inches tall, looks elegant and is comfortable enough when walking. It is made of faux leather and has a comfortable, cushioned sole.
For warm-weather vacations, you can also pick up a pair of classic Havaianas, favored by Reese Witherspoon, Gigi Hadid, Jennifer Aniston and more stylish stars.
Drew Barrymore, Michelle Yeoh and Justin Bieber are fans of Crocs, which are said to be extremely comfortable. This unisex pair has nearly 287,000 five-star reviews, so you can bet they’re pretty incredible. You can even make them your own by adding the brand’s Jibbitz jewelry.
Sofia Richie Grainge wore these sneakers for a casual outing in Los Angeles last summer — and even though the Alaïa clutch she was carrying costs $2,250, the shoes are much more wallet-friendly.
Answers to Prime Big Deal Days FAQs
When are Prime Big Deal Days?
Prime Big Deal Days (better known as October Prime Day) start from: From Tuesday, October 6 to Wednesday, October 7, 2026.
Do you need to be a Prime member to shop?
Like its July counterpart, October Prime Day is a members-only discount. You can get a free 30-day trial to take advantage of Prime Day savings (plus all the benefits of a subscription) with no strings attached.
Prime Day and Prime Big Deal Days
Prime Day and Prime Big Deal Days are seasonal sales exclusive to Prime, offering deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall and kicks off the holiday shopping season; It’s the perfect time to start buying gifts while stocks are high and prices are still low.
Which deals are actually worth shopping for?
From years of discounting Amazon sales, we know that the sale is the perfect time to save on top-rated tech like Apple AirPods, restock on your favorite beauty and skincare products, peruse gift-worthy accessories like jewelry and handbags, and scan Amazon’s best-selling items for deep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, expect Amazon’s headline-worthy Black Friday and Cyber Monday deals to drop in November 2026. Next, we expect the retailer to relaunch its annual Prime Day sale in summer 2027. Page Six Style will get the latest news here.
Why You Should Trust Page Six Style Shopping
This article was written by Page Six Business Reporter Erica Radol. From identifying the top anti-aging skincare secrets stars trust to the latest fashion collaborations to finding out about all of the above, Erica has a knack for covering and even testing Hollywood’s best-selling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.