The Season 30 premiere of “The Voice” reached 7.8 million viewers in its first seven days of airing.
That total comes from a combination of Nielsen’s measurements of linear viewers on NBC and NBCUniversal’s own data on streaming on Peacock. This marks the singing competition series’ largest opening audience since Season 27 in spring 2025 and is a 5% increase compared to the seven-day total achieved by the Season 28 premiere, which aired last fall.
When viewership was measured over a three-day viewing period, the Season 30 premiere was up 57% over last year and was the most-watched episode of “The Voice” to date.
NBCUniversal also reported that in terms of reach, or the number of people who watched any given episode of the episode, the Season 30 premiere reached more than 19 million viewers across platforms. According to Sprout Social, the episode generated 337 million video views across social media platforms between September 21 and September 25.
“The Voice” is produced by MGM Alternative, Warner Horizon Unscripted Television and ITV Studios’ The Voice USA, Inc. undertakes. The series was created by John de Mol, who serves as executive producer alongside Mark Burnett, Audrey Morrissey, Amanda Zucker, Kyra Thompson, Adam H. Sher and Barry Poznick.
Season 30 coaches include Queen Latifah, Riley Green, Kelly Clarkson and Adam Levine. New episodes air Mondays at 8 p.m., marking the first time the series is simulcasting live shows on NBC and Peacock in all time zones. Season 30 themes include Dolly Parton, Y2K and TikTok hits.